English A Different Way: Happy Fourth of July!

Category: International

Happy Fourth of July readers! As I head out of the office to celebrate the birth of the United States of America as an independent nation, I thought I’d share this infographic. One of the ways we’ve asserted our independence … Read On

Electronic Entertainment Expo (E3) 2014: Building Buzz

Category: Exhibitions

The Electronic Entertainment Expo (E3) is the world’s premier exhibition for the gaming industry. The show is sponsored by Entertainment Software Association (ESA), which is the U.S. association dedicated to serving business and public affairs needs of companies, publishing interactive … Read On

Wearing Both Hats

Category: Exhibitions

Supplier or planner? Attendee or exhibitor? Buyer or seller? What about both? How could one person be both of these? We see this every day on any given show floor, exhibitors are increasingly marketing directly to other exhibitors. The B2B … Read On

World Cup 2014: Global Reach Matters

Category: Events
World Cup 2010 Collage

2010 was one of the best years of my life. Why? I graduated from college and was selected to work at one of the world’s largest sporting events, the FIFA World Cup. Many Americans don’t understand the magnitude of this … Read On

The Wrong Way to Approach Conference Sponsorship

Category: Exhibitions

Logos hanging from the ceiling at the trade show. Ads covering windows, elevator doors and escalator ramps. Symbols, signs and emblems stuck to the floor, carpet and wrapping columns. Logos on lanyards, room keys and conference bags. All of these … Read On