Dreamforce 2014: An Event Worth Dreaming About

Category: Technology

Last week I attended Salesforce.com’s annual event, “Dreamforce.” Dreamforce is a massive event not only in size (135,000 people attended), but in the knowledge and new technology that is displayed for this platform. Yes, many conferences like these have their … Read On

IMEX America 2014: Greener Than Ever!

Category: Green

IMEX America opened at the Sands Expo at The Venetian/Palazzo for the fourth year this week with greener standards than ever! It’s the largest trade show for the international meetings, events and the incentive travel industry in the U.S. with … Read On

5 Ways to Measure Engagement at Your Next Live Event

Category: Events

You can’t manage what you don’t measure. Events are a critical component of any brand’s marketing strategy, so why do we treat measurement as an afterthought? Events aren’t just to increase brand awareness. Simply put, tracking engagement at an event … Read On

Do Anything You Want: Business with Confidence

Category: Quick Hits

Are you paying attention to what your customers are doing? I’m not just talking about what they’re saying. It’s a well-known fact that you can learn by observing others and their reactions to situations. I approach my business with confidence … Read On

Mobile Apps: 5 Key Exhibitor Needs

Category: Technology

There’s an app for everything nowadays, and it seems the most commonly used apps are the ones that simplify and change the way we go about our lives. This is true both personally and professionally. Some apps have changed the … Read On

Audio Visual: Cut Costs by Choosing One Partner

Category: Audio Visual

Choosing the right Audio Visual partner can make or break your event planning experience. Lunch not being tasty, may cause small inconveniences, but if they can’t get the information they came for, the event wasn’t successful. Event AV can be … Read On