4 Ways to Stand Out on the Show Floor

Category: Experiences

Competition on the trade show floor is stiff. And if you’re like us, that “competition” includes trying to top your last event. Creating an experience that solidifies your message and generates buzz can be challenging and nerve wracking, especially when … Read On

Tips for Surviving and Thriving

Category: Quick Hits

Being that the International Association of Exhibitions and Events’ (IAEE) Expo! Expo! is next week, I figured it was the perfect time to share my unique perspective. When I stumbled into the exhibition industry, I didn’t have a mentor to … Read On

Turning Attendees into Participants

Category: Experiences

I read a tech crunch article recently about Microsoft buying Mojang (makers of Minecraft) for the mere sum of $2.5 billion dollars. If you have a child in the tween age bracket, I don’t need to explain what Minecraft is. … Read On

5 Ways to Ensure Marketing Success

Category: Marketing

Are you for #UpForWhatever? Bud Light is, and thanks to its massive integrated marketing campaign, Millennials (the company’s target) are, too. Brands are now crafting campaigns around one core theme or message and appealing to both mass and targeted audiences … Read On