3 Ways Empathy Can Help Your Bottom Line

Category: Marketing

When marketers empathize with customers and apply that understanding to their marketing efforts, their messages resonate with customers and inspire them to take action. Empathy is key to gathering new perspectives and discovering customers’ unique points of view. Sometimes they … Read On

4 Ways to Stand Out on the Show Floor

Category: Experiences

Competition on the trade show floor is stiff. And if you’re like us, that “competition” includes trying to top your last event. Creating an experience that solidifies your message and generates buzz can be challenging and nerve wracking, especially when … Read On

Tips for Surviving and Thriving

Category: Quick Hits

Being that the International Association of Exhibitions and Events’ (IAEE) Expo! Expo! is next week, I figured it was the perfect time to share my unique perspective. When I stumbled into the exhibition industry, I didn’t have a mentor to … Read On

Turning Attendees into Participants

Category: Experiences

I read a tech crunch article recently about Microsoft buying Mojang (makers of Minecraft) for the mere sum of $2.5 billion dollars. If you have a child in the tween age bracket, I don’t need to explain what Minecraft is. … Read On